A stellar LinkedIn profile is key to being found by recruiters that are looking to fill positions. If your profile is not optimized to be found by those searching to fill positions, it will be invisible and you won’t get calls for related positions.
Here are the top 5 ways to ensure you have a LinkedIn profile that gets results:
- Get a Professional Photo
I can’t over-emphasize the importance of paying a photographer $100 or so for a professional head shot or even a photo session. It makes a huge difference in having your LinkedIn profile come off as polished and professional.
I’ve seen a number of profiles with pictures that are not working – a bobblehead of a baseball player (this guy even asked me why he was not getting results), pictures of people in bars, even a picture of a horse. Just don’t go there. Make the investment and get a professional picture. It’s worth every penny.
- Ensure you have an All-Star Status / Complete Profile
If your LinkedIn profile is filled in completely, it will rise to the top of recruiter searches and get you noticed. If it is not, you will be mostly invisible. In 2015, LinkedIn stated that users with complete profiles are 40 times more likely to receive opportunities.
LinkedIn will show you on the top right of the screen if your profile is filled in well enough to achieve “all-star” status. If not more needs to be filled in.
An important part of having the all-star status is having a current position listed on LinkedIn. This can be a bit tricky if you are currently unemployed. Its OK to state that you’re seeking new opportunities but you also don’t want to sound desperate.
Once LinkedIn notifies you that your status is at an “all-star” level, your profile will be much more likely to be seen by recruiters.
- Ensure you have a focused title
In the title section, you’ll want to list the job roles you’ll be going for. This is the section where recruiters search for people who will fill their open position, usually by searching on the job title. You’ll want to enter the keywords that match the job titles being search, and several variations of that role. For example:
A telehealth director would put: Director of Telehealth | Digital Health Operations | Remote Telehealth | Virtual Care
Note that one specific job type is being targeted. Also, the various keywords used to describe that role in different ways are all used.
Take some time up front to identify the correct roles that you will be going for, and only list 1-2 roles that you want to go for, and write them using all variations of what the role is called.
If you list 4 or more unrelated titles just because you’re a jack-of-all-trades, you come across as a bit unfocused. Try to narrow it down to 1-2 roles. I’ve seen people land much faster when they are very focused on what job title / job role they are going for.
- Load your profile with Keywords
You’ll want your profile to be loaded with keywords that will match the job descriptions of roles recruiters are trying to fill.
- Create an irresistible Summary
This is the hardest part and is very difficult to do alone. If you’ve worked with a resume writer who has truly been able to draw out your unique strengths and identify the reasons why an employer should hire you, this is the first step. The second step is to take this information and weave it into an interesting, irresistible narrative. The narrative has to make recruiters read it and want to pick up the phone and call you.
Here is an example of a “catchy” phrase I included in a LinkedIn profile:
“If I was considered a super hero, I’d be the person who parachutes in and rescues daunting, complex global operational projects with tight deadlines, while exuding confidence, warmth and charisma.”
Wow – what a statement! Would you want to hire this person? I certainly would.
The summary section has to capture the person’s strengths, sell the person, and compel the recruiter to pick up the phone and call immediately. Your LinkedIn summary has to be THAT compelling to generate immediate phone calls.
I know a compelling LinkedIn profile summary gets results. The person in the example I noted above, my client, started getting multiple calls in 48 hours.
Another person I worked with had looked for work for 6 months and had little to no results, then after I re-did the resume and profile, he started getting calls for jobs immediately and secured an offer within a week.
If you think you have a perfect LinkedIn profile but it’s not capturing your amazingness, giving it a makeover might be just the ticket to re-energizing your job search.
Waiting for 6 months going it alone and not getting anywhere can be costly – nearly half a year’s salary can be lost. Or, you can work with someone to bring out your “amazingness” and get hired much faster.
I’d love to have you as my next success story – I have openings to work with just 3 more people in August. Contact me for a complimentary strategy session to see if we are a good fit to work together.